What’s more, two of the top five items sold were household or grocery products, Numerator says, suggesting shoppers were using Prime Day deals to beat inflation hitting a 41-year high in Wednesday’s consumer price index report.
While record-high inflation has had many Americans keeping a tighter grip on their wallets this summer (with some even surrendering their pets to shelters), shoppers surveyed by consumer insights and data company Numerator spent an average of $53.14 per order during the first 32 hours of the sale, which is up from $47.14 during the same time period last year.Īnd inflation was impacting 87% of Prime Day shoppers that Numerator spoke with, as 33% said they waited for the sale to purchase a specific item at a discounted price, and 28% passed on a good deal because it wasn’t a necessity.
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